Honolulu, HI -- Talisman LBS recently released three new iphone apps for media companies Island Family Magazine, Hawaii Magazine and ESPN Honolulu Radio. The Island Family Magazine app caters to families and features local events that are family friendly. The Hawaii Magazine app helps visitors to the islands with a guide, and local news updates. The ESPN Honolulu Radio app allows sports fans to listen to their live radio stream and provides local sports information. Each app includes Milan Marketplace as the deals and marketplace section, providing location based business listings and offers.
Honolulu, HI – Talisman LBS released an Android app for Milan Marketplace. Milan stands for mobile interactive location based ad network and is a local location based mobile marketplace. Milan provides instant access to the best deals and promotions in the local area by utilizing GPS technology on mobile devices. An iphone/ipad/ipod version of Milan Marketplace was released in November 2010.
HONOLULU—Hawaii-based Talisman LBS, the world’s first intelligent mobile marketing platform, has introduced a new advertising network called Milan Marketplace, which provides local businesses an inexpensive way to attract shoppers in nearby areas through the use of location-based technology in mobile phones. Milan, which stands for “mobile interactive location-based ad network”, serves as a cost-effective alternative to traditional advertising for local businesses.
“We designed Milan to raise the standard of local advertising. Milan brings buyers and sellers together based on their relative location to each other at any given time,” said Talisman LBS President and CEO Kyle Tanouye. “Milan Marketplace empowers businesses with the ability to reach out to consumers in nearby areas who are most likely and able to respond to a promotion, without breaking their banks. No other advertising network provides a local business with better targeted reach and marketing analytics for evaluating effectiveness of marketing initiatives.”
Milan targets consumers by embedding itself into a growing number of top-brand mobile application partners such as Hawaii Magazine, which reaches over 200,000 mainland and local residents each year. “We are very excited to be a part of the Milan Marketplace network”, said Hawaii Magazine Publisher Jayson Harper”. “Our readers love Hawaii and are looking for easy access to the best activities and places to shop and dine. Milan brings that to our readers when they need it most.”
“We placed an ad for our Dinner Combo Special and immediately received results and generated traffic into our establishment,” said Honolulu Burger Company Owner Ken Takahashi. “We recently opened our new restaurant with a very small marketing budget and Milan Marketplace helped us attract more customers. Milan also helps us run promotions that are sustainable to our business by customizing offers that can be changed instantly based on our restaurants sales goals and inventory for the week.”
Here’s how it works. Merchants visit www.MilanMarketplace.com to register their business and any promotions or offers they would like advertised. Milan Marketplace automatically posts businesses and their promotions to a growing number of mobile applications in the Milan Marketplace. Merchants pay a minimal one-time setup fee to list their business and only pay when consumers respond to their promotions. In addition, Milan Marketplace provides all account analytical data such as number of impressions, number of clicks, and amount of advertising revenue spent, at a location specific level, all very valuable information for retailers.
Milan Marketplace also allows consumers to share deals and promotions they find with their friends via Facebook and Twitter, which increase visibility for participating merchants.
“When customers are in the vicinity of your store or restaurant, it’s crucial to quickly lure them in with your best promotions and provide them with directions to easily find you so they can buy your products or services,” Tanouye said. “The majority of people today use their phones for everything, so it’s an incredible and untapped marketing tool that is very effective.
Founded in 2007, Talisman LBS (location-based services) is the world's first intelligent mobile marketing platform. Talisman technology integrates all mobile advertising and subscriber services to empower brands to reach customers instantly around the world. Talisman enables marketers, advertisers, and organizations to deliver valuable information to people where and when they need it most, from retail discount offers to entertainment and emergency notices. For more information, visit www.talismanlbs.com.
Honolulu, HI -- Oceanic Time Warner Cable and Talisman LBS announced their strategic partnership today by releasing the first iphone app from a cable MSO. The iphone app allows mobile phone users to watch live high school sporting events on their iphone in addition to local programming and videos from Oceanic. Live pay-per-view events from Oceanic can also be viewed via this app. In addition, advertisers can buy video placement in the app along with map pinhead locations and mobile coupons. The app is available from the itunes store and has been downloaded by thousands of users to date.
Honolulu, HI -- UH Rainbowtique introduced their own text club, powered by Talisman LBS. Members join by texting an opt-in code and receive the latest events and promotions on their mobile device. Members then redeem the offers by showing the text message at the Rainbowtique stores. UH Rainbowtique is owned and operated by the University of Hawaii. All proceeds serve and support the University of Hawaii in continuing its educational mission.
Honolulu, HI -- MOBOBOGO, a brand developed by Oceanic Time Warner Cable and Talisman LBS launched today. Mobobogo stands for "mobile buy one get one" and allows mobile users to text in to receive highly discounted offers from sponsors on their mobile device. These sponsors are promoted via the Mobobogo brand on tv, on Oceanic's website, and via facebook and twitter. Initial sponsors include 7-Eleven, Big City Diner, Sedona, New Eagle Cafe and Bay View Mini Putt.
Pearl City, HI – The Pearl City Shopping Center (PCSC) merchants have launched their new TEXT! SHOP! & SAVE! mobile promotion.
Till now the promotion utilizes a weekly mobile shopping pass where customers may opt-in to receive exclusive savings through participating merchants.
In order to receive an exclusive mobile shopping pass from participating merchants, customers will be asked to text-in a specific code. Once customers opt-in, they can show their mobile shopping pass or weekly text message to participating merchants for weekly savings.
Honolulu, HI - Cox Radio Group in Honolulu, HI and Talisman LBS announced their plans for a strategic alliance. Their plans include mobile marketing campaign collaboration that will provide advertisers with the use of all of their marketing vehicles, include multiple radio stations, multiple websites and the addition of a highly intelligent mobile platform.
Big Island, HI – The Hawai‘i County Civil Defense has signed on with Talisman LBS to send text message alerts as a new way to notify residents and visitors of natural disasters such as earthquakes, wild fires and floods.
The text message alert service will be primarily offered to visitors who may be less likely to tune in to local radio stations or City Watch (a telephone voice message Civil Defense emergency notification system) for emergency information.
The Talisman system is a complimentary notification service where message and data rates may apply. It also provides flexibility and coverage to the Civil Defense notification network. “It’s another layer of awareness,” says Civil Defense Administrator Quince Mento.
Maui, HI -- Kapalua Resort launched its mobile concierge program to promote the activities of the Kapalua Wine and Food Festival. Using a system powered by Talisman LBS, the resort will use the latest in mobile technology to keep guests up to date with timely reminders and offers about what's happening on property. Information sent to mobile devices allow guests to take advantage of resort specials and activities. The SBS Championship, the first event of the 2010 PGA season will also benefit from updates sent out via Kapalua's mobile concierge program.
Kaneohe, HI – Windward Nazarene Academy, a Kaneohe-based private school, is the first school to partner with Talisman, LLB to create an emergency mobile-messaging system. “The school is tentatively dubbing the system TalAlert,” said Kyle Tanouye, the creator of the system.
Principal Kay Hishinuma told Tanouye the school welcomes the ability to instantly communicate weather-related school closings and other pertinent messages for the parents of the school’s 234 students.
Tanouye said that a key Talisman feature, appreciated by the school officials, is that everyone is able to quickly “opt in,” and each person can “opt out” just as easily. “Like in the rest of the country, almost all of the Windward Nazarene parents have and carry cell phones.”
Talisman LLB is providing the location-based text-messaging service at no charge as a benefit for the community.
Honolulu, HI – Mobility is a way of life today. “It’s all about reaching people with your message when they are on the move,” says Kyle Tanouye, the creator of Talisman, the text-message platform that provides a mobile-tracking and message delivery system.
“Talisman invites governments, schools, and non-profits to use the service free of charge,” said Tanouye. “For a limited time, licensing fees will be waived for non-commercial partners.”
Being a Hawaii-based company, goodwill and betterment of the community are aspects of business ingrained in our company’s culture.
Applications from non-commercial partners are being accepted now at www.talismanlbs.com
Honolulu, HI -- A new text-message service, with its intelligent mobile tracking system, unveils today under the company name Talisman, LBS, LLC—a company and concept that is the creation of Hawaii entrepreneur Kyle Tanouye.
Some are calling it the holy grail of text-message systems since it provides a method to contact people on their cell phones based on their location.
“The first application is obviously for civil defense warnings,” says Tanouye, “but the marketing opportunities for what is really the world’s first artificially intelligent, location-based messaging system are what’s creating world-wide interest.”
“A talisman, by definition, is an amulet worn to avert disaster and bring good fortune; it was a natural name for the company and text-messaging service.”
What are some of the applications? Public schools can inform parents about severe weather closings, or a bookstore can provide a 40% off instant coupon for books which are likely to be selected when customers are in the store’s area. It’s the intelligent aspect of the mobile-tracking system allows sending of special offers that users in the area will most likely want, and that’s the mobile platform marketing tool feature that makes Talisman unique.
Government officials can use the new Talisman service to communicate safety messages immediately and effectively to citizens to help avert disaster, and marketers can use the text-messaging system to provide customer-appreciated special location-based offers featuring the products and services customers most often select.